Reliv Launches LunaRichâ„¢ Soy Powder
LunaRich™ delivers five to ten times the amount of lunasin, a naturally occurring peptide that provides many of soy's documented health benefits.
Reliv International and Soy Labs LLC recently announced the creation of LunaRich™, an exclusive soy powder developed at the Missouri Plant Science Center (MPSC). Reliv Now®, Reliv's cutting-edge essential nutrition formula, is the first product to contain LunaRich.
“This is a significant step forward for Reliv and for nutrition science,” Reliv Chief Scientific Officer Dr. Carl Hastings says. “As scientists learn more about the mechanisms that make soy a nutritional superfood, Reliv is proud to lead the way in making the fruits of these discoveries available to all.”
What is LunaRich?
LunaRich is a whole soy powder cultivated from Reliv-dedicated soybeans. Soy Labs and the MPSC research partners identified soybean varieties for use in LunaRich with the highest possible levels of lunasin, a peptide found naturally in soy. “Lunasin is the nutritional ‘magic’ behind many of soy’s remarkable health benefits,” Dr. Carl notes.
Dr. Alfredo Galvez, the MPSC’s lead scientific advisor, first discovered lunasin during research at UC Berkley to improve the nutritional profile of soy protein. More than 40 peer-reviewed and published studies have documented lunasin’s health benefits. Research by 21 research institutions supported by 27 public and private funding sources has resulted in nine patents.
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“A growing body of research shows that the lunasin peptide is one of the most important bioactive components of soy,” Dr. Galvez explains. “Among other benefits, lunasin demonstrates superior support for cardiovascular health and exhibits significant anti-inflammatory properties. In creating LunaRich for Reliv, we have maximized lunasin levels in soy.”
“Reliv has always used the best possible soy available,” Dr. Carl notes. “But LunaRich takes it to a new level. It contains unprecedented levels of bioactive lunasin in every serving — five to ten times that of typical soy. And we’ve been able to direct the entire production process — from seed to can. We are very, very excited about what this means for Reliv and everyone who uses our products.”